Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach

Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry.
Experienced tourism m...