Resurgent: How established organizations can fight back and thrive in an age of digital transformation

A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.

The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what about those established companies in the traditional parts of ...