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Resurgent: How established organizations can fight back and thrive in an age of digital transformation
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Bloomsbury presents Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon, with Adam Bouzelmate, read by Mark Elstob A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns. The big tech companies (Alphabet, Amazon, Apple, Meta, Microsoft) have had an enormous impact on ...