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Retail Management: A Strategic Approach

By Barry Berman, Joel Evans, Patrali Chatterjee
Hardcover
$407.84
By Barry Berman, Joel Evans, Patrali Chatterjee
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For courses in Retail Management.

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Editio...

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BusinessIndustriesManagement & LeadershipConsumer IndustriesIndustry Profiles - ManagementRetail IndustriesRetail & Consumer Industries - Management