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Retail Strategy

By Christine Cuthbertson, Dr Jonathan Reynolds (Editor)
Hardcover
$235.00
By Christine Cuthbertson, Dr Jonathan Reynolds (Editor)
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The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with revi...

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