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Rethinking Competitive Advantage: New Rules for the Digital Age
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$17.50
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How do you gain an edge in the digital world order?
“Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”-Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia
The old ways of creating competitive advantage for your business-such as building moats to ward off competitors-have become dangerous. Giants like Amazon and Alibaba ...
“Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”-Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia
The old ways of creating competitive advantage for your business-such as building moats to ward off competitors-have become dangerous. Giants like Amazon and Alibaba ...
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