Rethinking Creativity: Contributions from social and cultural psychology

Despite more than half a century of psychological research on creativity we are still far from a clear understanding of the creative process, its antecedents and consequences and, most of all, the ways in which we can effectively support creativity. This is primarily due to a narrow focus on creative individuals isolated from culture and society. Rethinking Creativity proposes a fundamental review of this position and argues that creativity is not only a psychological but a sociocultural ph...