Rethinking Fandom: How to Beat the Sports-Industrial Complex at Its Own Game

“Modern fandom is rubbish, and Calcaterra explains why, but in so doing, also shows us the way out of our desensitized, corporate, laundry-hugging ways.” —Keith Law, The Athletic

Sports fandom isn’t what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team’s best interest. Sports fans are left deliberating not only mismanagement, but also political, health, and ethical issues.

In Rethinking Fandom, sportswriter (and ...