Return Of The King: Elvis Presley's Great Comeback

(Book). On January 1, 1967, a contract between "Colonel" Tom Parker and his sole client, Elvis Presley, gave Parker a 50 percent cut of profits that Presley generated. It was a shameless grab for a bigger piece of a pie that had actually been shrinking for some time. Though Parker's plan to reestablish Presley as a star after he left the army proved successful at first (with the triumph of films like G.I. Blues and Blue Hawaii ), by 1967 Presley's singles struggled to break the top 20, and ...