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Rhetorical Theory and Praxis in the Business Communication Classroom

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Winner of the Association for Business Communication's 2019 Distinguished Book Award

Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big ...