Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail

Success requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision?

Risk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short—term and long—term risk.

Based on fifteen years researching and interviewing leaders, including the founders and chief executives of...