Ritual and Language

While ritual is often associated with phenomena such as ceremonies, cursing and etiquette, it actually encompasses something much more important: it includes all instances of communally oriented language use. As such, ritual manifests itself in many forms in our daily lives, such as politeness, swearing and humour, and in many different life situations, spanning trash talk in sports events, through market bargaining, to conventional social pleasantries. This pioneering book provides an intr...