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Rosser Reeves' Reality In Advertising - Second Edition
Paperback
$14.95
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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.
Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be one of advertising's greatest classics.
This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern...
Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be one of advertising's greatest classics.
This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern...
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