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Routledge Handbook of Sports Sponsorship: Successful Strategies

By Alain Ferrand, Pierre-François Lalonde (Translator), Luiggino Torrigiani, Elizabeth Christopherson (Translator), Andreu Camps i Povill
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$120.99
By Alain Ferrand, Pierre-François Lalonde (Translator), Luiggino Torrigiani, Elizabeth Christopherson (Translator), Andreu Camps i Povill
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustr...

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BusinessSportsManagement & LeadershipOther SportsManagement - General & MiscellaneousSports Business