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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

By Allan J. Kimmel
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$84.99
By Allan J. Kimmel
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This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interperson...

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