Sales and Marketing Channels: How to Build and Manage Distribution Strategy

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go—to—market process, with this fully revised third edition of the global bestseller, Distribution Channels — an essential toolkit for strategizing new and existing routes to market.

Unprecedented upheavals in routes—to—market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating...