Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story

"Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story" by John Haugh and Michael Shaughnessy reveals the remarkable journey of two Midwestern chemical salesmen who built a $400 million business without venture capital.

In the 1980s, Haugh and Shaughnessy discovered a novel way to add color to plastics, an incremental innovation with enormous potential in the global plastics industry. Lacking the connections and experience to secure venture capital, they turned to a...