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Saudi Marketing

By Waad Almadaaj, Wafa Wassouf (Translator)
Paperback
$23.00
By Waad Almadaaj, Wafa Wassouf (Translator)
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Saudi Marketing is a practical and comprehensive guide to modern marketing principles, tailored to entrepreneurs and business owners operating in the Saudi and Arab markets. The book bridges academic marketing theory with real-world business application, presenting marketing not merely as selling and advertising, but as a strategic, structured process that connects products to people effectively and profitably.

The author begins by redefining marketing beyond its traditional understanding, d...