Say It and Live It: The 50 Corporate Mission Statements that Hit the Mark

Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements — the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document — annual report, press release, news article, statement from the board of directors — tells us more about a company's values and ethics than a mission statement. Companies know that if they writ...