Scientific Advertising

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: • how advertising laws are established • the importance of just salesmanship • why businesses must offer service • mail order advertising: what it teaches • what makes headlines effective • understanding customer psychology • how to use art i...