See Alabama First: The Story of Alabama Tourism

Tourism in the Southeast is often associated with Florida—a state that essentially defined the industry in America. Yet Alabama has a fascinating history of tourism all its own. It all began with an enterprising politician. In 1916, John Hollis Bankhead went to great lengths to ensure that one of America's first transcontinental highways went directly through Alabama. Though it was a less efficient route for highway travelers, it marked the birth of Alabama's fledgling tourism industry, whi...