Seeverkehrswirtschaft: Internationale Containerlinienschifffahrt Eine betriebswirtschaftliche Einführung | Barnes & Noble®

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By Thomas Pawlik

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Overview

Die internationale Seeverkehrswirtschaft umfasst zahlreiche Teilmärkte. Thomas Pawlik konzentriert sich exemplarisch auf den zunehmend expandierenden Markt der internationalen Containerlinienschifffahrt und gibt einen betriebswirtschaftlich fundierten und zugleich praxisorientierten Überblick über die Strukturen und Rahmenbedingungen. "Seeverkehrswirtschaft" bietet Ihnen im ersten Teil

· eine allgemeine Einführung
· eine strategische Analyse
· des ökonomischen, politischen und technolog...

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