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Sell!: The Way Your Customers Want to Buy

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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)?

They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.

In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal ...