Selling the Sacred: Religion and Marketing from Crossfit to QAnon

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?

Social and technological changes rapidly and continuously reframe religious and marketing landscapes....