Selling the Splat Pack: The DVD Revolution and the American Horror Film
By Mark Bernard
Paperback
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By Mark Bernard
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Selling the Splat Pack unravels the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack' - a group of filmmakers who were heralded in the press as subversive outsiders.
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