Selling to the Affluent

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

• Business owners
• Sales professionals
• Women
• Asian Americans
• Retired millionaires

Stanley also discusses how to sell both t...