Selling To The Point: Because The Information Age Demands a New Way to Sell

If you are a salesperson, Selling To The Point can radically improve the way you work. Selling To The Point begins by showing that the whole idea of "selling" something to someone is over, finished, dead. Yes, it might be true that using your old ways, your buyer might eventually purchase something. But have you noticed how hard that's getting? The problem is not about you. The fact is, this is a new world. In Selling To The Point, Jeffrey Lipsius reveals what your buyers really need from y...