Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change

A groundbreaking approach to selling in a world demanding change

Leaders, sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling, and they need a roadmap to help them embrace the challenges they face at such a critical juncture.

Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X ? XY ? Y selling methodology, the authors:

• Propose a new logic...