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Semiotics of Happiness: Rhetorical beginnings of a public problem
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The Semiotics of Happiness examines the rise of 'happiness' (and its various satellite terminologies) as a social and political semiotic, exploring its origins in the US and subsequent spread into the UK and across the globe.
The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through ...
The research takes as its starting point the development of discussions about happiness in UK newspapers in which dedicated advocates began to claim that a new 'science of happiness' had been discovered and argued for social and political change on its behalf. Through ...
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