Shaping the Future of Your Business: How To Enable Your Organisation To Manage Market Changes and Crises

As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future?
This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandem...