Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand

Little changes can make a big difference.

When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of the...