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Show Me the Money!: How to Make Money through Sports Marketing
Paperback
$29.95
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Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world?
- FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa.
- The Champions League generates UEFA more than £1 billion in annual revenue.
- Sixty-five per cent of all the money sp...
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