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Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood

By John McElwee
eBook
$12.99
By John McElwee
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A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-...

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Music, Film & Performing ArtsFilmFilm History & CriticismFilm History & Criticism - General & Miscellaneous