Simple Marketing for Smart People: The one question you need to win customers without gimmicks, hype, or hard selling

When it comes to marketing, simple is better.

Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels.

It's overwhelming.

As a smart person, you don't want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn't your area of expertise-your subject matter is.

Yet, you must do marketing-it's essential to keep your business...