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Simple Rules: How to Thrive in a Complex World

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“The nerd book of the summer.”—Tom Keene, Bloomberg TV

“Whether you run an organization or are simply trying to survive modern life, this book is gold.”—Chris Anderson, curator of TED Talks

Armed with a few simple rules, you can tackle even the most complex of problems.

Drawing on more than a decade of rigorous research, Sull and Eisenhardt provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey ...