Simply Put: Why Clear Messages Win-and How to Design Them

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.

Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can’t quite connect the dots. With this book, we’re all better marketers.

So why does simple win?...