Sizzle: Building a Powerful Brand for Small Business

A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner. Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities. So what does it take to create a strong brand for your business?

Told through a combination of lessons and stories, this audio program unpacks the essential elements of building a...