Skateboarding is Not a Fashion: Revised and Expanded Edition

Skateboarding Is Not A Fashion is the culture’s magnum opus look book. The gigantic first edition was an instant sellout, so the authors felt compelled to stuff even more content into this revised volume, now standing at almost 700 pages!

As the culture moved on from its “novelty” stage as an offshoot of the surfing craze in the early days and developed its own distinct identity, brands core to the scene such as Vans, Santa Cruz, Powell-Peralta, Sims, Alva, Jimmy’Z brought their distinct vis...