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Smart Tourism and Destination Marketing

By Youssef El Archi (Editor), Tomás Gajdosík (Editor)
Hardcover
$200.00
By Youssef El Archi (Editor), Tomás Gajdosík (Editor)
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Smart Tourism and Destination Marketing explores the transformative impact of smart concepts, advanced technologies and smart policies on destination marketing based on original research and cutting-edge strategies. By presenting insights from a diverse set of authors and geographical contexts, the book provides a global and multi-scalar view on this emerging phenomenon.

Key areas explored include the trends and geographical dispersion of smart tourism, together with the use of artificial in...