Social Media Analytics and Practical Applications: The Change to the Competition Landscape

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain,...