Social Media Communication: Concepts, Practices, Data, Law and Ethics

This updated fifth edition presents a wide-scale, interdisciplinary guide to social media communication.

Examining platforms such as Meta Facebook and Instagram, TikTok, YouTube, Snapchat, X and Reddit, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effective...