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Social Media Intelligence

By Wendy W. Moe, David A. Schweidel
Paperback
$53.00
By Wendy W. Moe, David A. Schweidel
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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring o...

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