Social Media Is Not Enough: to Maximise Your MarketAbility

Dozens of books have been written about marketing professional services. Most focus on the advertising and promotion of the firm, based on an assumption that marketing resources are already in place; other books present professional services marketing as a client-acquisition process with a misplaced focus on the ‘selling’ task. Our focus is to help you, the individual practitioner, develop those personal skills that will enhance your profile within the profession, and among your prospects a...