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Social Media Management: Persuasion in Networked Culture

By Ben Shields
Paperback
$79.99
By Ben Shields
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Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

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* Clear and relevant framework: Offers a clear mo...

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