Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.
About the Author
Mark Fidelman is a proponent of Social Business transformation, both internal and external. “Empower your employees and listen to your customers,” he says, “and you’ll quickly cut costs, increase revenue, and develop an innovation machine.” His ‘take no prisoners’ view makes him one of the most widely read bloggers in the Social Business space. Mark has deep experience in sales, marketing, and social media. He’s led sales as a section 16 officer for a public company, and is well acquainted with how large Fortune 500 and small companies operate. Mark is known for his industry public speaking and keynote presentations. His work is frequently featured in the media, most recently in Forbes, The New York Times, and Business Insider.
Table of Contents
1 Adapt or Die 1
2 Welcome to the Social Business Revolution 16
3 Culture Matters 42
4 Building Your Digital Village: Internal Social Business 68
5 Engaging the Digital Network: External Social Business 99
6 Introducing the New Social Business Playbook 135
7 The Rise of the Social Employee 169
8 Darwin's Funnel: Measuring ROI 214
9 Learning from Mistakes 234
10 The Future: Why No Company Is Invincible Anymore 246
Most Helpful Customer Reviews
Mark’s Darwinian Funnel could not be more relevant to organizations struggling to better connect buyer and seller and improve ROI. Using social listening and engagement to improve the “social impact effect” marketing and sales have a new weapon for improving sales conversion and velocity at lower cost.
I just finished Socialized and in my opinion this is one of the most important business books of the last ten years. What really impressed me was the clarity and depth of the book. This is not your standard airport reader. This is a company changing social blue print for how to conduct business int he future. Should be required reading for any digital manager. After reading the author hit on the nail with the title - I felt like i was Socialized!
“In the sea of books about social business and social media, this book stands out for two reasons. First, it’s written for managers and executives. Second, it’s about the business case, strategy, organizational design, and operationalizing a new business model. This book is designed for executives who are trying to understand what ‘going social’ means and if it is worthwhile for them. Each of the ten chapters includes case stories, first-hand experiences, lists, and actionable steps to becoming a social business. Mark Fidelman, refreshingly, doesn’t sugar coat his message and quite bluntly tells you what will and will not work, and how to tell if your organization is not ready for this transformation. The all-important but often overlooked topic of culture is discussed throughout the entire book along with tips on how to hire, manage and motivate social employees. Along with what happens when traditional management styles and philosophies creep back into social companies and the subsequent damage to customer loyalty, revenue and employee morale. This is a ‘keeper’ book and makes a great gift for any executive.” - Christine Crandell, President New Business Strategies, writer, speaker, Forbes blogger “Outside the Box”