In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business prospered, and soon the brothers abandoned their small quarters on Main Street for a magnificent department store on Dunlap Square in the heart of Marinette. Thanks to the Lauermans’ devotion to offering diverse merchandise, superior customer service, and loyalty to their employees, the store would remain a lively, vital part of the Marinette fabric for one hundred years.
This book traces the history of the Lauerman enterprise and its importance to the community of Marinette and dozens of counties in northern Wisconsin and the UP. The author takes readers on a tour of the store’s most memorable and delightful features, from the plethora of merchandise offered to the record-listening booths to the famous frosted malt cones. Along the way we hear the recollections of dozens of former customers and employees whose memories form a unique tapestry of family, business, and community story. As it brings to life the people who worked and shopped at Lauermans, Something for Everyone will have readers fondly recalling their own favorite shopping destinations during the golden age of department stores.
|Publisher:||Wisconsin Historical Society|
|Product dimensions:||5.70(w) x 8.10(h) x 1.00(d)|
|Age Range:||3 Months to 18 Years|
About the Author
Michael Leannah has had a long career in the public schools of Milwaukee and Sheboygan. His stories for children have been published in magazines in the United States and in Australia; his radio plays have won national awards and have been performed in New York, Chicago, Los Angeles, and elsewhere. In 2007, he edited Well! Reflections on the Life and Career of Jack Benny. Leannah grew up in Marinette, Wisconsin, within walking distance of Lauermans Department Store. He now lives with his family in Sheboygan.
Table of Contents
Introduction: A Day in the Life of Lauermans xiv
1 A Brief History of the Department Store 1
2 The Rise of the Lauerman Brothers 13
3 The Lauerman Family 30
4 Why Lauermans Worked 44
5 Working at Lauermans 52
6 The Top Five 67
7 The Departments, from Top to Bottom 75
8 Behind the Scenes 100
9 The Greater Community 122
10 Advertising and Promotion 134
11 Other Business Interests 147
12 The Store's Demise 166
The Lauerman Family Tree 174
The Lauerman Brothers' Code of Ethics 177
The Names 178
Last Word 190
Most Helpful Customer Reviews
I am lived in this area at a young age and remember this store quite well. It was enjoyable to read about the history of the store. There were many things I learned that were before my time. The writer did a great job on researching . I would certainly recommend this to anyone who grew up in the area. There were certain areas that made me wish there were more photos or details available but often times things are lost or we don't realize as our lives go that people may want to know more later on.
I am from the area and truly enjoyed this book.