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Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

By C. Keith Harrison (Editor), Scott Bukstein (Editor)
Hardcover
$82.50
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$165.00
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By C. Keith Harrison (Editor), Scott Bukstein (Editor)
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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partners...

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