Sport, Media and Mega-Events

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence.

Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary li...