Sports Marketing, A Strategic Perspective

Facts101 is your complete guide to Sports Marketing, A Strategic Perspective. In this book, you will learn topics such as Research Tools for Understanding Sports Consumers, Understanding Participants as Consumers, Understanding Spectators as Consumers, and Segmentation, Targeting, and Positioning plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textboo...