Stars and Stardom in Brazilian Cinema

Stars and Stardom in Brazilian Cinema


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Despite the recent explosion of scholarly interest in “star studies,” Brazilian film has received comparatively little attention. As this volume demonstrates, however, the richness of Brazilian stardom extends well beyond the ubiquitous Carmen Miranda. Among the studies assembled here are fascinating explorations of figures such as Eliane Lage (the star attraction of São Paulo’s Vera Cruz studios), cult horror movie auteur Coffin Joe, and Lázaro Ramos, the most visible Afro-Brazilian actor today. At the same time, contributors interrogate the inner workings of the star system in Brazil, from the pioneering efforts of silent-era actresses to the recent advent of the non-professional movie star.

Product Details

ISBN-13: 9781785338434
Publisher: Berghahn Books, Incorporated
Publication date: 04/02/2018
Edition description: Reprint
Pages: 302
Product dimensions: 6.00(w) x 8.90(h) x 0.50(d)

About the Author

Tim Bergfelder is Professor of Film Studies at the University of Southampton. He is one of the editors of the journal Screen , an editorial advisory board member for Transnational Cinemas and Cinema&Cie , and a co-editor of Berghahn’s ‘Film Europa’ series. His publications include Film Architecture and the Transnational Imagination: Set Design in 1930s European Cinema (2007) and Destination London: German-Speaking Émigrés and British Cinema, 1925-1950 (2008).

João Luiz Vieira is Professor of Film and Video at the Federal Fluminense University, Niterói, Rio de Janeiro. He has a doctorate in Cinema Studies from New York University and has held fellowships at the University of New Mexico the University of Iowa. Among his publications are Cinema Novo and Beyond (1998) and Câmera-faca: o cinema de Sérgio Bianchi (2004).

Lisa Shaw is Reader in Portuguese and Brazilian Studies at the University of Liverpool. She is author of The Social History of the Brazilian Samba (1999) and Carmen Miranda (2013). She is currently completing a monograph entitled Tropical Travels: Brazilian Popular Performance, ‘Race’ and Transnational Encounters, 1880s-1950s , for which she was awarded a Leverhulme Trust Senior Research Fellowship.

Table of Contents


Lisa Shaw and Tim Bergfelder

Chapter 1. Consuming visions: female stars, the melindrosa and desires for a Brazilian film industry

Maite Conde

Chapter 2. A star system created by fans: Pernambucan cinema in the 1920s

Luciana Corrêa de Araújo

Chapter 3. A star in the spotlight: Carmen Santos and Brazilian cinema of the 1920s

Ana Pessoa

Chapter 4. Carmen Miranda: from national star to global brand

Ana Rita Mendonça and Lisa Shaw

Chapter 5. Cinelândia magazine and the creation of home-grown movie stars in the 1950s

Lisa Shaw

Chapter 6. Oscarito and Grande Otelo: ‘the terrible twosome’

Jõao Luiz Vieira and Leonardo Macario

Chapter 7. Eliane Lage: a falling star in the skies of the Tropics

Ana Carolina de Moura Delfim Maciel

Chapter 8. Radio stars on screen: critiques of stardom in Moacyr Fenelon’s Tudo azul (1952)

Luís Alberto Rocha Melo

Chapter 9. Jece Valadão, the ‘charming crook’: a star image between tradition and modernity

Rafael de Luna Freire

Chapter 10. José Mojica Marins versus Coffin Joe: auteurism and stardom in Brazilian cinema

Laura Canepa

Chapter 11. As loiras : Brazil’s screen blondes

Stephanie Dennison

Chapter 12. A star is born: the rising profile of the non-professional actor in recent Brazilian cinema

Charlotte Gleghorn

Chapter 13. The black body reframed: Lázaro Ramos and the performance of interracial love

Ben Hoff

Chapter 14. Seu Jorge as a cross-media star: from local authenticity to global appeal

Katia Augusta Maciel

Chapter 15. Latin lover or Latin(o) loser? Rodrigo Santoro and the Hollywood stereotype

Daniel O’Brien

Notes on Contributors



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